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February 2008

Two Important Reasons Persuasive Skills Help You Create Positive Change

February 28, 2008

Welcome to Dr. K’s Persuasion Skills and Savvy Blog. I’m Rick Kirschner, ‘Dr. K,’ and I’ve got a lot to say on the subject of persuasion. For example, I can tell you that there are a few (annoying) constants in life and work when it comes to how people communicate with one another. I’ve observed that people love to be right, even about being wrong. And all too often bad ideas win out over better ideas.

How frequently have you had to resign yourself to the inevitable because you don’t know how to change someone’s mind? How often has the goal of positive change seemed just out of your reach?

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