September 10, 2008
Just back from a trip to Cincinnati. Along the way, I heard tell of Barack Obama telling a crowd in Lebanon, Virginia, that “You can put lipstick on a pig; it’s still a pig,” and how the McCain campaign then demanded an apology for this ‘smear’ on Sarah Palin, who herself had made a joke involving the word lipstick at the Republican National Convention during her very unlady like attack speech against Obama.
This is a slang expression, long in use, for the fact that when you dress some things up, they’re still what they are, only dressed up. Apparently, McCain has used the expression as well, in reference to one of Hillary Clinton’s ideas, and Dick Cheney used it about John Kerry a few years ago, and McCain’s press secretary wrote a book with this idiom in the title, but now that he has a female running mate who used
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September 7, 2008
In the previous two posts in this series on Political Advertising, I talked about aspects of the formula that make ads compelling, including location, and a few guides. In this next and final part of this series, I’ll talk about the three kinds of political ads, and using the right ad at the right time for maximum persuasive effect.
Political persuasion experts have a catalog of options when it comes to making their candidate look good and the other candidate look bad. And there are three specific ad forms that they can use to package this message.
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