First Click, Then Persuade, To Create Positive Change

by Dr. Rick Kirschner on September 9, 2011

I’ve observed that people love to be right, even about being wrong.   And when people are divided by their positions, they can’t get anything good to happen.

How frequently have you had to resign yourself to the inevitable because you didn’t know how to change someone’s mind?  How often has the goal of positive change seemed  just out of your reach because you lacked the allies needed to get to where you wanted to go?

During my 30+ years of helping people make positive change, I’ve observed numerous successful patterns that help grow businesses, improve  management skills for taking charge and leading change, for persuading others and bringing out the best in people at their worst.

In my work developing the material that became the audio and two books of the  Insider’s Guide To The Art of Persuasion  and in my new book ‘How To Click With People: The Secret to Better Relationships In Business and in Life,‘ I make the claim that if you have to be right, you’re doing it wrong.  I’m convinced that communication finds success in meeting people where they are, by first understanding and then speaking to their needs, interests, and motivations.

Consider how many great ideas you have witnessed disappearing into the mists of time because of a failure to persuade.  In your life, think of the opportunities squandered, the resources wasted, and the money and income lost because the right person at the right time lacked the persuasive skill to persuade the key people to take the necessary actions.

If you have the answer to a question, or the solution to a problem, and you are unable to click and then persuade others, the people who need that answer or solution have no hope.  Your business, your family, your community, your country and the world itself may one day depend on your clicking and persuasion skills.  Think about that.

If you’d like to leave a question, or make a comment, I’d love to hear it.

Be well.


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