How Does Attitude Influence Persuasion?

by Dr. Rick Kirschner on March 19, 2012

Insider's Guide To The Art of PersuasionAttitude, for our purpose, is a person’s MAP of reality regarding a particular subject or idea.   That MAP consists of personal motivations  and assumed positions.

Are people motivated to take positions on all kinds of things?   Absolutely. Try on a few of these and see how easily you’ve assumed a position!

Are you for the war or against the war?

Are you pro-choice or pro-life?

Do you think that the environment should be considered over special or private interests, or the reverse?

Should the United Nations have more power or less power in the affairs of nations?

Are you progressive, conservative, libertarian or green?

Should employees do what they’re told because employers see the big picture, or should employers listen to their employees because they have a better sense of what’s actually going on?

Are you pro-business or pro-labor?

Whose interests matter most, the government or the individual?

Are you in favor of the right to bear arms, or the right to bare arms?

Do you prefer comedy, drama or action?

Science fiction, historical fiction, or science and history without fiction?

Which is better, chocolate or vanilla?

Lunch out or lunch in?

Which is better, healthy food or a healthy appetite?   And why do you care about any of this at all?

When people are motivated to assume the position on something, when they decide they are for or against something, the meaningful shades of grey in between no longer get noticed.  Reader take note:  Those shades of grey constitute the domain where persuasion can occur.

Your feedback and comments are good for my attitude about continuing this blog series!  (And most welcome on my blog!)

Be well,


GET THE GUIDE!  The Insider’s Guide to the Art of Persuasion is now available as a digital download of MP3s here. 

Previous post:

Next post: