If You Have To Be Right, You’re Doing It Wrong

by Dr. Rick Kirschner on February 13, 2012

Insider's Guide To The Art of PersuasionPeople love to be right, even about being wrong.  But in the art of persuasion, if you have to be right, you’re doing it wrong.

Take your time, and read that again.  It’s what we in the training industry call a ‘key point.’  So much of human interaction is organized around the seeming need to be right.  It’s counterproductive and ineffective.  Persuasion finds success in meeting people where they are, first understanding and then speaking to their needs, interests and motivations.

Have you ever gotten stuck in needing to be right, and watched your chances of change disappear?
Your comments are welcome.

Be well,

GET THE GUIDE!  The Insider’s Guide to the Art of Persuasion is now available as a digital download of MP3s here. 

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