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Persuasion

Promotion: Mind Your Marketing Ps and Qs (part 7 in a series)

December 17, 2012

If you can find a way to convert your customers and clients into raving fans, you will get good word of mouth. Word of mouth carries much farther. And consumers can now influence the success or failure of your practice in a much shorter amount of time than ever before.

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Wrapping Your Mind Around Branding (part 3 in a series)

November 12, 2012

Some people have trouble wrapping their minds around the importance and purpose of branding and then marketing that brand. More often than not, branding seems as if it has nothing to do with why you’re in business in the first place.

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How Do You Deal With Opposition? Use Persuasion!

August 27, 2012

Speaker and educator Dr. Rick Kirschner, author of How To Click With People and Insider’s Guide To The Art Of Persuasion, shares his experiences in learning the art of persuasion. In today’s podcast, opposition is the subject!

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In Persuasion, If You Have To Be Right, You’re Doing It Wrong

August 20, 2012