September 4, 2008
I watched Sarah Palin’s acceptance speech last night at the Republican National Convention in St. Paul. I decided to find out what I could about her, as I know that the conventions are essentially political ads whose primary purpose is, more often than not, to plant a narrative/story in the mind of the public in order to inoculate voters against facts and accusations as the campaign unfolds.
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September 3, 2008
My work on persuasion has two goals. To help good people to bring about positive change using the skills and strategies of persuasion; and to help good people protect themselves from these same skills. You can learn a lot from the persuasion professionals who design political ads. In my previous post on political ads, I talked about the formula they use, and how it begins with location. But wait, there’s more! That’s what this post is about.
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