April 20, 2011
Perhaps you’ve seen this story making the rounds. President Barack Obama was interviewed by a local reporter in Texas, and at the end of the interview, Obama scolded the reporter for interrupting. As I watched the interview, I kept asking myself, “What is Obama thinking? How can he justify missing any opportunity to make a compelling case for his Presidency or his policies?”
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April 18, 2011
If someone has obviously already arrived at a decision or conclusion, you can ask how he got there. Listen for the thought process involved—you may be able to trigger that same process to help the person arrive at a different decision. Knowing how he thinks can help you cater your approach and reach that click.
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