November 5, 2012
A brand is a promise made to people who don’t know you and who don’t know what you do about who you are and what you do, a promise that says it is worth their while to come to you. And you can know something about people you don’t know, based on people you’ve already served in the past.
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August 22, 2011
In my new book, ‘How To Click With People: The Secret To Better Relationships In Business And In Life,’ I make the claim that you must get on the same wavelength with people if you want to click with them. You have to speak to people’s values and needs, you have to meet them where they are if you want to bring them around to your ideas.
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