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Persuasion

Promotion: Mind Your Marketing Ps and Qs (part 7 in a series)

December 17, 2012

If you can find a way to convert your customers and clients into raving fans, you will get good word of mouth. Word of mouth carries much farther. And consumers can now influence the success or failure of your practice in a much shorter amount of time than ever before.

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Wrapping Your Mind Around Branding (part 3 in a series)

November 12, 2012

Some people have trouble wrapping their minds around the importance and purpose of branding and then marketing that brand. More often than not, branding seems as if it has nothing to do with why you’re in business in the first place.

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How Do You Deal With Opposition? Use Persuasion!

August 27, 2012

Speaker and educator Dr. Rick Kirschner, author of How To Click With People and Insider’s Guide To The Art Of Persuasion, shares his experiences in learning the art of persuasion. In today’s podcast, opposition is the subject!

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In Persuasion, If You Have To Be Right, You’re Doing It Wrong

August 20, 2012

Today’s post is a podcast.  

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Add Authority To Your Words With Quotes And Aphorisms

August 6, 2012

Quotes, and aphorisms, have the benefit of adding authority to your words. Whose authority? Whomever you are quoting. You only need provide attribution for your quote if you desire to grant its authority to yourself. You can even quote yourself!

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Attorney says Thank You for Dealing With People You Can’t Stand

July 16, 2012

Hi blog reader! I just got an unsolicited testimonial in my email from a San Diego, California attorney regarding my coauthored book, Dealing With People You Can’t Stand, and it just made me smile ear to ear. So i thought I’d make it this week’s post. Think of it this way: Here’s proof that you can not only turn around a bad situation, but you can be proactive about preventing more of them! Without further adieu, enjoy.

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Email Mistakes Are Easily Avoided

December 28, 2011

Building trust and maintaining respect is fundamental to your success, and there is most certainly both a competitive and a cooperative advantage for the person who uses email wisely. Here are a few email blunders we can all do without.

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No Action? Clarify The Process!

December 23, 2011

When people want to go forward and don’t. it could be because they don’t know how. They may know what, who, where and when, even why, but without knowing how to proceed, the only action is inaction.

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