February 13, 2012
People love to be right, even about being wrong. But in the art of persuasion, if you have to be right, you’re doing it wrong. Persuasion finds success in meeting people where they are, first understanding and then speaking to their needs, interests and motivations.
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February 6, 2012
If you ever find yourself miserable over the behavior of another, or complaining to someone who can’t do anything about it, realize you are making the least effective choice.
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