November 5, 2012
A brand is a promise made to people who don’t know you and who don’t know what you do about who you are and what you do, a promise that says it is worth their while to come to you. And you can know something about people you don’t know, based on people you’ve already served in the past.
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October 29, 2012
In my next several posts, stretching through November and into December, I’ll tell you and the world what I had only begun to tell my CNDA audience. I hope it is helpful to you in building your own brand, because a great brand is one of the best things you can do for your business.
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