November 9, 2008
Is personal warmth an important part of the art of persuasion? If your answer is yes, you’re getting warmer! People who know how to connect with people, engage and persuade people tend to be warmer than colder, but not too hot to handle or so cold as to freeze others out. So much of what people think about persuasion has to do with what to do. But how you are can make the meaningful difference. Be warm, and you’ll be more persuasive.
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November 4, 2008
For anyone who doubted the influence the art of persuasion could play in the Presidential contest, the answer is now in. Barack Obama was the better communicator. He dealt with double standards and mixed messages, smear attacks on his reputation and hyperbolic labeling, and did so with aplomb. He stayed on message. He kept the message short and sweet. He spoke to people’s motivations, needs, interests and values.
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