Amazon.com Widgets

Promotion: Mind Your Marketing Ps and Qs (part 7 in a series)

December 17, 2012

If you can find a way to convert your customers and clients into raving fans, you will get good word of mouth. Word of mouth carries much farther. And consumers can now influence the success or failure of your practice in a much shorter amount of time than ever before.

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Place: Minding Your Marketing Ps and Qs (part 6 in a series)

December 10, 2012

Nowadays, place refers to things like what your location, appearance and such say about you and your business or practice, and about your position in the community around you. That’s just one more reason for people in business to network with other people in business, and for healthcare providers to network with other healthcare providers. Strengthening your community ties adds power to your place in the scheme of things. Are you LinkedIn? Because your connections can hook you up, and you can do the same for them.

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Pricing: Mind Your Marketing Ps and Qs (part 5 in a series)

December 3, 2012

These pricing models can be mixed and matched. But the key is consistency. If people find out you charge one group of people one price and another group another price, that seemingly arbitrary arrangement could come back to haunt you, by undermining your brand.

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Position: Mind Your Marketing P’s And Q’s (part 4 in a series)

November 26, 2012

Let the hundreds or thousands or tens of thousands of others who do work similar to you concern themselves with their own marketing. They are not your concern. How do YOU differentiate what you do?

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Happy Thanksgiving From Dr. K

November 19, 2012

Thank you for the opportunity to make a positive difference in your life with my posts here on Dr. K’s Persuasive Communication and Life Skills blog. I wish you and yours a gratitude filled holiday!

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Wrapping Your Mind Around Branding (part 3 in a series)

November 12, 2012

Some people have trouble wrapping their minds around the importance and purpose of branding and then marketing that brand. More often than not, branding seems as if it has nothing to do with why you’re in business in the first place.

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Dr. K’s blog gratefully salutes our service men and women in the military

November 11, 2012

In today’s brief blog post, I wish to express my deep gratitude for the sacrifices made by the brave women and men in the United States Armed Forces, those in active duty, those who are retired, and their families too.

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Branding: From Whence Come Your Clients? (part 2 of a series)

November 5, 2012

A brand is a promise made to people who don’t know you and who don’t know what you do about who you are and what you do, a promise that says it is worth their while to come to you. And you can know something about people you don’t know, based on people you’ve already served in the past.

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