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Persuasive Communication

Pricing: Mind Your Marketing Ps and Qs (part 5 in a series)

December 3, 2012

These pricing models can be mixed and matched. But the key is consistency. If people find out you charge one group of people one price and another group another price, that seemingly arbitrary arrangement could come back to haunt you, by undermining your brand.

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Branding: From Whence Come Your Clients? (part 2 of a series)

November 5, 2012

A brand is a promise made to people who don’t know you and who don’t know what you do about who you are and what you do, a promise that says it is worth their while to come to you. And you can know something about people you don’t know, based on people you’ve already served in the past.

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Why Develop A Persuasive Brand? (part 1 of a series)

October 29, 2012

In my next several posts, stretching through November and into December, I’ll tell you and the world what I had only begun to tell my CNDA audience. I hope it is helpful to you in building your own brand, because a great brand is one of the best things you can do for your business.

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Is Coercion A Form Of Persuasion? No, It’s Not!

March 12, 2012

Coercion restrains and inhibits. Coercion uses threats, isolation, deprivation and punishment as a means of control. Among its effects are phobias, anxiety attacks, and other behavioral disorders. Think this through and you’ll realize just how nasty coercion can be.

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What Is Negative Infuence? How Can You Protect Yourself From It?

March 5, 2012

What is a negative influence? That’s when you are persuaded or moved to act against your own interests, or you persuade others to act against their interests. This kind of influence does not require trust.

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What Is Influence? Here’s the answer.

February 27, 2012

Indeed, if you were only going to focus on one thing in order to increase your influence in your world, it would have to be on trust building. And how to we build trust? I’ve heard many answers, but they all point towards consistency

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Use This Blog To Get Answers To Your Interpersonal Challenges

February 20, 2012

Please, share with me your interpersonal challenges! Guide me so that I can better guide you. Because here on the ‘How To Click With People’ blog, your comments and feedback are both necessary and welcome!

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If You Have To Be Right, You’re Doing It Wrong

February 13, 2012

People love to be right, even about being wrong. But in the art of persuasion, if you have to be right, you’re doing it wrong. Persuasion finds success in meeting people where they are, first understanding and then speaking to their needs, interests and motivations.

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